Business drivers

• Deregulated market environment creates new challenges for company to target and attract new customer groups.
• Call Center capabilities are necessary to increase customer convenience through additional interaction channels. 
• Optimized support of the complete sales cycle eases  daily business. Analytical capabilities enable  to optimize the customer relationship to your most attractive customer group. 
• System integration reduces your TCO.

The SAP industry strategy for Utilities

•  Seamless integration of utility specific processes across system borders tailored to the needs of your customers. 

Utility Industry Challenges Addressed by mySAP CRM

1. Interaction center solution

• Provide integrated utility specific processes in the areas of marketing, sales, and service around  customers 
• Increase customer convenience through additional interaction channels.
• Enable valuable and long lasting customer relationships.

      2. Opportunity management and sales methodology  

• Create opportunities, including sales methodology, to streamline complete sales cycle Provide an integrated view to all relevant sales data to  sales agents. 

      3. Cross system contract management 

• Create and maintain utility contracts based on multiple information sources and products 
• Include sales, marketing, and analytical information 

      4. Quotation for utility contracts 

• Always quote the latest prices to your commercial and industrial, chain, and clustered customers 
• Calculate prices based on customers’ consumption behavior (load profiles), grid usage conditions, and sales costs 

      5. Key account manager portal

•  Provide an “easy-to-use” Web-based user interface to gather and manage all kinds of information for key account managers

• Include information from various SAP and non-SAP systems in a highly personalized environment.