SAP Marketing Cloud Training Content

Module 1: Introduction session and Marketing overview

Topic 1: Introduction and Overview on SAP Marketing Cloud

Topic 2: Architecture and its best use case in business

Topic 3: Overview on multiple tiles in MC and enabling

Topic 4: App finder

Topic 5: Quick intro on Setup your marketing solution

Module 2: On boarding and getting started

Topic 1: Setup Marketing Solution like Budget planning, Marketing Area, spend management etc

Topic 2: Business Roles, Business Catalogs, Business Role Template and Restriction types

Topic 3: User Provisioning

Topic 4: Implementation Steps

Topic 5: User creation in SAP Identity access management for access to MC

Module 3: Understanding Consumer, contact, prospect and account

Topic 1: Difference between Contacts, Consumers, prospect and Accounts.

Topic 2: Linking Account with Contacts

Topic 3: Overview and Key Capabilities

Topic 4: Data Model for Interaction Contacts, Interactions, Products and other Interactions

Topic 5: Merging Logic

Topic 6: Best Practices for Data Sources

Topic 7: Custom Fields and Custom Logic

Module 4: Data import and export

Topic 1: Template preparation for data load

Topic 2: Sample data load and export options

Topic 3: Available integration options for data load

Topic 4: Log monitoring

Topic 5: OData use case

Topic 6: Map free text

Topic 7: Clean-up activity running jobs

Module 5: Segmentation and Target Groups

Topic 1: Overview and Key Capabilities

Topic 2: Segmentation Configuration

Topic 3: Creating Segmentation Profiles and Objects

Topic 4: Target Groups creation

Topic 5: Dynamic target groups and live target groups

Topic 6: Extensibility in Segmentation

Topic 7: Custom Fields, Custom Objects

Topic 8: Extensibility in Target Groups

Module 6: product and offer Recommendation

Topic 1: Recommendation Overview

Topic 2: Architecture and Components

Topic 3: Recommendation Algorithms

Topic 4: Building a model and scenario

Topic 5: Recommendation Algorithm configuration based on Machine Learning

Module 7: Campaign Management

Topic 1: Campaign Management Overview

Topic 2: Campaign Types

Topic 3: Marketing Permissions

Topic 4: Triggering sample email campaigns

Topic 5: Marketing Areas in Campaign Execution

Topic 6: Integration

Module 8: Integration capability with SAP and non-SAP third party systems

Topic 1: Communication user, Communication system and communication arrangement setup

Topic 2: Different Communication arrangements available

Topic 3: Integration using OData or API and Datahub

Topic 4: Understanding Origin Id

Topic 5: Import authentication certificates

Module 9: Content Studio:

Topic 1: Email content studio features

Topic 2: Creating email templates and its mandatory fields

Topic 3: Types of email templates

Topic 4: Setting up Email service provider like Amazon Ses, SAP email server

Module 10: B2B Use Case with an example:

Topic 1: Lead Management

Topic 2: Lead transfer

Topic 3: Score builder

Topic 4: Corporate account/ spotlight account

Topic 5: Lead Nurture Stream

Module 11: B2C Use Case with an example

Topic 1: B2C user journey examples

Topic 2: Apps used for b2c flow

Topic 3: Integration with third party systems

Module 12: Final session

Topic 1: Ref notes to practice

Topic 2: PPTs for reference

Topic 3: Supporting links on Marketing cloud

Topic 4: Marketing Cloud trial tenant details